How to build a Zillow page that sells

Zillow Your Way to Real Estate Success: How to Build a Stand-Out Page as a Real Estate Agent

The Importance of a Strong Online Presence

As a real estate agent, having a solid online presence is crucial. With most homebuyers starting their search online, having a professional and appealing website and social media company is essential. A strong online presence can make you stand out from your competitors and attract potential clients. Your website should be optimized for SEO, with relevant keywords and content that will increase traffic.

Your social media platforms should showcase your personality and expertise in the industry with engaging content that will keep followers interested. However, one platform that often goes overlooked by real estate agents is Zillow. This website has quickly become a go-to for homebuyers, with millions of monthly visitors searching for homes and agents. A Zillow page can significantly increase your visibility and credibility as an agent.

Why Having a Zillow Page is Crucial

Zillow is not only popular among homebuyers but also among industry professionals. Having a Zillow page can help you stand out from other agents in your area and increase your chances of being discovered by potential clients.

On your Zillow page, you can create a professional profile highlighting your experience, skills, and knowledge in the industry as well as client testimonials to showcase your past successes. Another reason why having a Zillow page is crucial is because it allows you to utilize its features, such as posting listings or advertising on their site, which could be expensive when done on other websites or channels.

In addition to these benefits, having an active Zillow page can also improve your search engine rankings since it’s such an authoritative website in the real estate industry. Overall having an active Zillow profile is essential for any serious real estate agent looking to grow their business digitally.

Setting Up Your Zillow Page

Creating a Professional and Visually Appealing Profile

Creating a professional and visually appealing profile is crucial when setting up your Zillow page. This means choosing an appropriate color scheme, font, and layout to make your page easy to read and navigate.

Consider using high-quality images of yourself or your business logo to help visitors recognize you at a glance. To create a professional profile, you must provide information about yourself or your team.

This includes your name, title, contact information, and any relevant experience or qualifications you may have. It’s important to be thorough and concise so readers don’t get overwhelmed with too much information.

Tips for Choosing the Right Profile Picture and Cover Image

Your profile picture and cover image are two of your Zillow page’s most important visual elements. They are often the first things potential clients will see when they visit your page, so they must make a good impression.

When choosing a profile picture, opt for something that is clear and professional-looking. Avoid using selfies or casual photos as some clients see these as unprofessional.

If you’re part of a team, consider using a group photo to show unity. The cover photo is another opportunity to showcase who you are as an agent or company.

Choose an image representing your brand or style of real estate work – this could be anything from an iconic neighborhood building in which you specialize in selling homes around it or the city skyline where most of your properties are located. : Setting up Your Zillow Page involves creating an attractive appearance with high-quality images along with highlighting key information about yourself, including qualifications such as awards/certifications etc, which can help differentiate yourself from competitors in this fiercely competitive market.

Highlighting Your Expertise

As a real estate agent, showing potential clients that you have the knowledge and skills necessary to help them buy or sell their homes is crucial. One of the best ways to do this is by highlighting your expertise on your Zillow page. Here are some strategies for showcasing your experience, skills, and knowledge in the real estate industry:

Share Your Credentials

One way to demonstrate your expertise is by sharing any certifications, awards, or designations you have earned as a real estate agent. For example, if you are a certified residential specialist (CRS), make sure to include that on your Zillow page. You can also share any additional training or education you have received that sets you apart from other agents.

Showcase Your Experience

Another way to highlight your expertise is by showcasing your years of experience in the industry. Be sure to include how many years you have worked as a real estate agent and any specialties or niches you focus on (i.e., luxury homes, first-time buyers). You can also mention any notable sales or transactions you have completed.

Add Client Testimonials

Including client testimonials and reviews is one of the most effective ways to showcase your expertise. These endorsements from past clients can provide social proof that helps build trust with potential clients.

Be sure to ask happy clients for feedback and permission to share their comments on your Zillow page. You could even consider including video testimonials for added impact.

Highlighting your expertise on your Zillow page can help set you apart from other agents and attract more leads. By sharing credentials, showcasing experience, and including client testimonials, potential clients will see they are working with a knowledgeable professional with their best interests in mind.

Creating Engaging Content

As a real estate agent, one of the best ways to catch the eyes of potential clients is by creating engaging content that speaks to their needs and interests. When creating content, various options exist for agents looking to build a strong online presence. Here are some ideas for creating informative and engaging content that will help you stand out on Zillow.

The Power of Blogging

Blogging can be an incredibly effective way to showcase your real estate agent’s expertise while providing valuable information to potential clients. Consider writing blog posts on home-buying tips, local market trends, or DIY home improvement projects. By sharing your knowledge and experience with readers, you can establish yourself as a trusted authority in the real estate space.

If you’re unsure where to start blogging, look for inspiration from other successful bloggers in your industry. What topics are they covering?

How are they formatting their posts? By noting what works for others and putting your own spin on things, you can create blog content that resonates with your audience.

Visual Content: Videos and Infographics

In addition to written content like blog posts, visual content like videos and infographics can be highly effective at capturing people’s attention. Videos can be used to showcase properties or provide virtual tours of homes for sale in your area. Infographics can be used to present data about local housing market trends or share tips for home buyers.

When creating visual content for Zillow, keep in mind the platform’s guidelines around video length and image sizing. You’ll want to make sure your videos and infographics look professional and polished so they represent you well as an agent.

Showcasing Local Events and Community Involvement

Another way to create engaging content on Zillow is by highlighting local events and community involvement. Consider writing a blog post or creating a video about upcoming events in your area, such as farmers’ markets, festivals, or charity fundraisers.

By showing that you’re an active community member, you can help build trust with potential clients looking for an agent who understands their needs and interests. Creating engaging content on Zillow is key to standing out as a real estate agent.

From blogging to visual content to showcasing community involvement, there are many ways to create content that resonates with your audience. By putting time and effort into your content creation strategy, you can build a strong online presence and attract more leads on Zillow.

Utilizing Zillow’s Features

Overview of the Features

Zillow offers many features that can help you stand out from other real estate agents on the platform. One of the most important features is the Premier Agent program, which gives you access to leads generated by Zillow’s platform. You can also use Zillow’s advertising tools to reach a wider audience and showcase your listings more prominently.

Additionally, Zillow offers tools like video walkthroughs and 3D home tours that can help you make your listing more attractive to potential buyers. Another great feature is the ability to add open houses to your page.

This lets potential buyers know when they can come by and view a property in person. You can also add virtual tours and open houses, which are becoming increasingly popular due to COVID-19 restrictions.

Tips for Using These Features Effectively

To get the most out of these features, it’s essential to use them effectively. Regarding the Premier Agent program, ensure you’re following up with leads promptly and providing exceptional customer service. Use Zillow’s advertising tools strategically, targeting specific demographics or areas where you want to increase visibility.

When adding open houses and virtual tours, ensure they’re high-quality and showcase your properties in their best light. You should also include detailed information about each listing on your page, including square footage, number of bedrooms/bathrooms, and any special or unique features.

Overall, using these features effectively requires an investment of time and effort. But if done correctly, they can significantly increase your visibility on Zillow and help attract new clients.

Give Yourself A Unique Selling Proposition (USP)

While utilizing all these different options may undoubtedly put you ahead of other real estate agents who have not taken full advantage of Zillow’s platform, it is essential to remember that you’re still competing with other agents. One way to stand out is to develop a unique selling proposition (USP).

This means finding ways to differentiate yourself from your competitors. Think about what sets you apart as an agent. What do you specialize in? What unique skills or experience do you bring to the table?

Once you’ve identified your USP, ensure it’s prominently displayed on your Zillow page and in all your marketing materials. For example, if you specialize in luxury properties, ensure that’s clear on your page and in any advertising you do on Zillow.

Or if you have extensive experience working with first-time homebuyers, highlight that fact so potential clients looking for that type of expertise will be drawn to your page. By developing a strong USP and effectively utilizing the features available on Zillow, real estate agents can build a robust online presence and attract more leads than ever.

Maintaining Your Page

Best practices for keeping your Zillow page up-to-date and relevant

Once you’ve set up your Zillow page, keeping it updated with the latest information about your services and properties is crucial. One of the best ways to do this is by regularly updating your listings.

Ensure that all of the details about each property are accurate, including the price, square footage, and number of bedrooms and bathrooms. If anything changes, update your listing as soon as possible.

Another way to keep your Zillow page up-to-date is by adding new photos and virtual tours of your properties. High-quality images can make a huge difference in attracting potential clients, so ensure you showcase each property in the best possible light.

You can also add videos or 3D virtual tours to provide more detailed views of each property. Don’t forget to update other information on your page as needed.

This might include updating your bio or adding new client testimonials. By keeping everything current and relevant, you’ll be much more likely to attract leads and convert them into clients.

Suggestions for monitoring activity on your page and responding to inquiries promptly

Once you’ve set up your Zillow page and started attracting leads, it’s important to monitor activity on your page regularly. This means checking for new inquiries from potential clients and keeping an eye on any reviews or ratings posted.

When responding to inquiries from potential clients, ensure you’re doing so promptly. Ideally, you should aim to respond within 24 hours of receiving an inquiry.

This shows potential clients that you’re responsive and attentive to their needs. If someone leaves a review or rating on your page (whether positive or negative), be sure to respond promptly and professionally.

Thank people for positive reviews and address any concerns expressed in negative thoughts. By demonstrating that you take feedback seriously and are committed to providing excellent service, you’ll be more likely to attract new clients and retain existing ones.

Maintaining your Zillow page is critical to building a solid online presence as a real estate agent. By keeping everything up-to-date and responding to inquiries promptly, you can attract more leads and build a reputation as a professional and reliable agent.


Throughout this article, we’ve explored the importance of building a strong Zillow page as a real estate agent. A professional and engaging online presence can help you stand out from your competitors and attract more potential clients. By following the strategies outlined in this article, you can create a Zillow page that showcases your expertise and drives more leads to your business. Firstly, we discussed the importance of properly setting up your Zillow page, including creating a visually appealing profile and choosing the right images.

We also explored how to highlight your expertise by showcasing your experience, skills, and knowledge in the industry. Additionally, we looked at ways to create engaging content that attracts potential clients by providing valuable information about the real estate market.

In addition to these steps, we talked about utilizing Zillow’s unique features, such as video tours and 3D virtual walkthroughs, to enhance your listings. Keeping up with regular updates on your page is crucial for maintaining relevance among users on the platform.

Responding to inquiries promptly is also crucial, as prompt communication will help nurture leads into potential clients. Overall, creating an effective Zillow page requires careful planning and execution.

However, when done correctly, it can be an invaluable tool for driving leads through increased online visibility. By following these tips and best practices for building a practical Zillow Page, you are well on your way towards establishing yourself as a leading real estate professional in today’s digital landscape!

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